Burger King trolled McDonald’s Facebook or myspace comments with replies hawking free Whoppers

The campaign from Danish ad agency Uncle Grey highlights BK’s unique customer service pledge.
Burger King’s efforts to kobold competing McDonald’s have been continually creative in new years, whether it’s presenting customers one-cent Whoppers if they’re near a McDonald’s or teasing its take on over its association together with clowns. The latest hard work, via Denmark, highlights buyer support by replying to help McDonald’s customer complaints on the brand’s Facebook site.

버거킹 , by using agency Uncle Grey, found Cheese burger King write particular replies to over a thousand shoppers who had left customer service-related comments in the McDonald’s Facebook web site over the course involving last Thurs night night (Sept. 24). Per of them all, the brand offered away from a voucher for a good flame-grilled Whooper, through a link provided in a BK reply.

Often the stunt is designed to focus on the fact that Burger King Denmark now claims that every person gets a reply within twenty four hours independent Facebook webpage. It as well says this will answer anyone as far back in period since Facebook allows.


“Customer services is a massive part of the complete guest experience and we all have not recently been doing the good enough work within taking care of our own guests on the net. When dealing this specific we realized presently there are even whole lot more hamburger fans out there of which deserve a good reply. We all did what we could to support out, hoping several fire grilled Whopper have a passion for can assist make things greater again, ” says Daniel Schröder, Marketing Director, Fried chicken Ruler Sweden and Denmark, inside a statement.

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